LEGO, Yenny; WIDJAYA, Hannes. PENGARUH ASOSIASI MEREK, KESETIAAN MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK PADA PENGGUNA SMARTPHONE OPPO. Jurnal Bina Manajemen, [S. l.], v. 10, n. 1, p. 206–219, 2021. DOI: 10.52859/jbm.v10i1.147. Disponível em: https://wiyatamandala.e-journal.id/JBM/article/view/147. Acesso em: 22 dec. 2024.