Analisis Aktivitas Operasional dan Perencanaan Agregat pada Perusahaan Apple Inc.

  • Fendy Cuandra Universitas Internasional Batam
  • Yulianti Yulianti Universitas Internasional Batam
  • Tony Kwok Universitas Internasional Batam
  • Jofen Cenedi Jongestu Universitas Internasional Batam
  • Elbert Henokh Tanberius Universitas Internasional Batam
DOI: https://doi.org/10.52859/jbm.v11i2.349
Keywords: Process Strategy, Supply Chain Management, Inventory Management, Aggregate Planning

Abstract

Apple Inc. is a technology company based in Cupertino, California which was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronal Wayne. Apple produces hardware (hardware) and software (software). This study aims to analyze the operational activities and aggregate planning owned by the Apple company. The data collection technique used is secondary data. The research method used in this research is qualitative. Based on the analysis results obtained, that the type of process strategy used by Apple in manufacturing products is a repetitive focus strategy, even though Apple had slumped in terms of managing its supply chain, employees and inventories during the COVID-19 pandemic. However, Apple managed to rise from the slump and began designing a new strategy to deal with the COVID-19 pandemic

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Published
2023-02-06
How to Cite
Cuandra, F., Yulianti, Y., Kwok, T., Jongestu, J., & Tanberius, E. (2023). Analisis Aktivitas Operasional dan Perencanaan Agregat pada Perusahaan Apple Inc. Jurnal Bina Manajemen, 11(2), 297-308. https://doi.org/10.52859/jbm.v11i2.349
Issue
Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Section
Articles

Copyright (c) 2023 Fendy Cuandra, Yulianti Yulianti, Tony Kwok, Jofen Cenedi Jongestu, Elbert Henokh Tanberius

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.